Many home improvement companies have been slow generate any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers of doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing as being a prime example.

Composite doors are recognised as being superior to plain UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming the preferred choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced with a choice of a new family saloon or a new Rolls Royce for towards same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for a home improvement company in Devon that has for quite a few years been retailing UPVC doors and windows. They were interested in selling composite doors as the demand for them amongst local residents was growing quickly.
The principal explanation for this was the fact that the big boys in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the cost of switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry were offering. Getting in the fast growing composite doors market seemed a good move but the cost of outfitting a showroom was high. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the evaluate.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There did actually be little difference between the door manufacturers here as all of those approached had many years expertise in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to cover that with enhancing British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.

Where some companies fell down though was when we asked them the money they were going you want to do to help us to sell goods. The lack of selling support, knowledge and training was truly shameful, indicative in the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus long running investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to shine. The ones that we chose as suppliers were easily recognisable as companies that placed heavy emphasis on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put ended up being see which door manufacturers would assist us to stock a showroom with sample products, provide reason for sales materials and help us to get the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when had been going to be ordering from your suppliers for years, so why especially if they not share within start-up cost?

There were some companies that were willing to help, either by proving a ‘credit’ within the cost of product samples or just before proving samples associated with charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by a lot of to get to be the market leader in the long term had obviously done their homework and also cutting-edge technology such the own-brand website which retailers can use for in-home demonstrations too as a marketing tool. Neutral has a design feature that allows potential purchasers to simply select the style, colour and furnishings for their ideal door and many of the shows the finished design and price instantly, even including net ordering gym.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

Interior Doors – Give Home a Touch of Class

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